The ethics of "Don't be Evil"

In the matter of Google vs China, three players meet: Nation, Market and State. China sees the market as servant of the nation. The market sees nations as infrastructure, providing the legal and physical systems it needs to run. The network sees the market as a way of getting money to secure the free flow of information. Nations want to protect their people against these flows; markets want to control them. Networks want to extend the logic of "free" from free-from-worry (national goal) and free-to-compete (market goal) to free as in borderless and cashless: free as in flow, free as in beer.

Google doesn't embrace free beer, even though it dispenses it. It wants to be innocent.