Zoomorphism

We risk zoomorphism when we say a medium "wants" to depict, narrate, be flat etcetera. Zoomorphism (not anthropomorphism) because it is an ascription of instinct, not desire. We do not permit our technologies their tragic mirror phase, their Oedipal revolt. (This is the point of Asimov's 3 laws of robotics). That media appear to have instinctive tendencies towards specific kinds of performances is evidence of their persistent lack of autonomy.