Thursday, May 17, 2007

Gunning on attractions

Gunning's contribution is to defuse the problem of representation by introducing the matter of presentation. In one sense this displaces the politics of representation, which in any case reaches its terminus ad quem in Baudrillard. In another, it raises the grounds on which a politics of mediation might appear.

[Like Barthes' monstration, Gunnings presentation has less to do with the 'society of the spectacle' (tho histoircally of interest in tracing its archeology) and more to do with the realisation that contemporary life is grounded in mediation, before communication and before reference]

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